OUR WORK

The Capacity Group Insurance

Creating a new brand that brakes out from the expected

 

THE CHALLENGE:

  • Create a new brand that’s modern, representative of the company’s purpose while being ambiguous enough to not represent a particular insurance type

 

THE DETAILS:

  • Developed a visual brand that represents the three major sectors of the business (insurance, financial, and underwriting)
  • Logo was developed to easily adapt to all media, from print to small social icons
  • Brand was executed across all print collateral and digital media
  • Sub brands were standardized into the new format
  • Developed new short-read content for better digital and social media use
  • Developed brand guidelines and standardization

 

Branding

Insurance company branding design guidelines

Print & Digital Work