Through the adoption of sustainable business practices, NIKE is committed to securing intergenerational quality of life, restoring the environment and increasing value for our customers, shareholders, and business partners.

Nike will endeavor to:

• Integrate principles of sustainability into all major business decisions.
• Scrutinize our environmental impacts in our day to day operations and throughout every stage of the product life cycle.
• Design and develop product, materials and technologies according to the fundamental principles of sustainability.
• Promote our practices throughout the supply chain and seek business partnerships with suppliers who operate in a manner consistent with
  our values.
• Educate our employees, customers, and business partners to support our
  goal of achieving sustainability.
• Turn awareness into action by integrating environmental responsibility
  into job responsibility.
• Partner with experts and organizations that contribute to our knowledge
  about sustainability and stewardship of our outdoor playground.
• Contribute to quality of life in the communities in which we operate.
• Monitor, measure and report progress.
• Strive for continuous improvement in everything we do.
• Comply with all applicable and relevant regulations wherever in the
  world we do business.

This policy was launched by Phil Knight in 1998, and fit in with his desire to make sure Nike is a company built to last long into the future. Although sustainability is a prime example of a grassroots movement within Nike, there has also been support from our leadership, which we are building upon to take things to the next level.

Leadership commitment is as follows:

• Two VPs dedicated to Corporate Responsibility (Maria Eitel and Dusty Kidd)
• Integration into the strategic plans for the entire Europe/Middle
  East/Africa region
• Resources allocated for sustainability on a corporate level, Footwear,
  Apparel, and EHQ
• Communication support for CR Annual Report and Nikebiz.com
• Integration into strategic plans
• Key execs taking a personal role through speeches, volunteering,
  and sitting on nonprofit boards
• Board-level Corporate Responsibility Committee responsible for reviewing, reporting, and making recommendations to the full Board of Directors
  regarding the company's business strategy and practices and their
  alignment with corporate responsibility commitments.

How does this translate to integration into the business? See how some of your colleagues have pursued this by continuing on to the case studies section of this website.